To continue the content in part 1, this blog will provide more information about careers in the fashion industry. This part will mainly focus on the professions behind the shimmering catwalk spotlights.
A fashion designer is someone who creates clothing designs. Each designer has a different style & strengths. Fashion designers can also take part in many product lines such as clothes, shoes, accessories, etc. They can collaborate with fashion brands, costume factories or film crews.
In general, the necessary skills of a fashion designer are the ability to sketch designs by hand or by computers, proficiency in the production processes of costume patterns, and the distinguishing of different types of materials. They also need to have keen eyes on finishing different textures, a good sense of color & shape, and acquire knowledge of fashion history and trends.
With years of experience in fashion design, a designer can advance to the position of Creative Director. In this role, the designer is the one who finds inspiration, shares the vision and direction for each collection or by season, and manages other designers working under them.
The Creative Director is responsible for the concept, the design and the direction of each product that is shown through every collection. They will work directly with the design team, including craftsmen, to ensure that the product is made exactly like the original idea. Some people will directly work with the media team to interpret marketing ideas or clarify the messages of the fashion collection. On the contrary, some directors focus on their main work and delegate the above tasks to their associates.
Once the designers have completed the designs ready to be released, one of the most important jobs is to attract customers and convince them to buy the designs on sale. This is the duty of a Visual Merchandiser, who will decorate the store, arrange & coordinate the clothes so that when looking at them, customers can immediately feel the spirit and style of the brand. Thanks to these first impressions, clients will be more willing to buy fashion products.
The work of a Visual Merchandiser requires teamwork skills as they are also responsible for the sales of the store they decorate. To do its job well, a Visual Merchandiser needs to have knowledge of architecture, art, fashion, and combine all to create a scientific, aesthetic and creative space.
Fashion photography is a special field that not every photographer can become. Fashion photographers need to have a certain understanding of the fashion industry. They must have a keen aesthetic eye to capture the best moments of models and find unique angles that show the spirit of the costumes from the designers. A fashion photographer also needs to understand the idea that the creative director wants to convey through the set of photos during the photo shooting process. Some talented photographers are even capable of creating their concepts according to their own ideas.
Top fashion magazines like Harper’s Bazaar, Elle, L’officiel, or Vogue often create priceless photo sets in collaboration with talented fashion photographers. At the same time, fashion photographers also cooperate with brands to create photo sets that promote products for the fashion and beauty industry.