Career Objectives For Marketing & Communications

Career Objectives For Marketing & Communications
Career Objectives For Marketing & Communications

People who are creative and like interacting with others may find careers in marketing and communications enjoyable. Those looking for a rewarding marketing and communications job are usually creative individuals who like interacting with others.

Corporate Communications

The corporate communications role becomes more important as a company becomes bigger. A corporate communications team will manage media queries, executive media training, and finding ways to enhance the company brand, among other things. Corporate communications teams will be organized in layers, with each layer reporting to the head of corporate communications. This person may have the title of vice president, senior vice president, or even president, but he will eventually be in charge of the whole corporate communications department. A master’s degree in a communications-related area, as well as 10 or more years of experience, are usually required to reach this level.

Creative Design

Creative Design
Creative Design

The engaging logos and visual campaigns that help build a company’s identity are created by creative design teams. Graphic designers who combine artistic flair with cutting-edge computer software to create images, as well as consultants who work with customers to assist them figure out what they want their brand to look like, makeup creative design teams. The creative design team will collaborate with internal clients such as marketing and corporate communications when dealing with internal clients. As the art director, a creative design professional’s typical career goal is to lead a creative design team. Art directors made an average of $83,000 in 2013, according to the Bureau of Labor Statistics. The employment prognosis for these creative individuals is bright, with art director employment expected to increase by 3% by 2022.

Public Relations

The management of a person’s or company’s reputation and maintaining their brand relevant in the public arena is known as public relations. These professionals’ career goals may include working for private companies, government agencies, or owning their own public relations company. Furthermore, public relations professionals are important members of a communications firm or a PR department inside a larger corporation. According to the Bureau of Labor Statistics, PR specialists make a median annual salary of $62,810 in 2020. Depending on whether she works for a charity, for profit, or a government organization, the salary for the head of a PR department will vary.

Copywriting

Copywriting
Copywriting

Copywriters write the copy for commercial campaigns, public relations efforts, and other projects. They often work with creative design teams to write content that engages customers while also reinforcing a company’s brand. They’ll write content for both digital platforms like websites and blogs and physical items like brochures. Copywriters and other writers in the communications sector earned an average of $67,120 in 2020, according to the Bureau of Labor Statistics. Senior copywriters may supervise copywriting teams and play a significant role in an organization’s communications strategy. A successful copywriting profession may be pursued with a bachelor’s degree in English, journalism, or communications.