Content developers, also known as web content developers, design and maintain websites using their knowledge and abilities in programming, software, and web-based technologies. Jobs may focus on either creative or technical tasks, such as copywriting or graphics.
Creating content entails a variety of tasks and responsibilities. We combed through dozens of job descriptions for Content Developers to develop this list of the most popular jobs and responsibilities.
Develop strategic content goals
Despite the fact that Content Developers usually answer to the Marketing or Communications Director, they are in charge of creating content objectives and strategies to achieve those goals. They must then present their approach to the company’s decision-makers in order to receive approval.
Create relevant content
A Content Developer’s primary responsibility is to create content. Sales copy, blog entries, presentations, animations, online graphics, videos, and social media material are all examples of this type of content. The Material Developer is also in charge of designing an editorial schedule that specifies when and how content will be released.
Collaborate with other departments
Content Developers help a bigger team of marketers, subject matter experts, and decision-makers put their ideas together. To generate great content, a Content Developer must be able to communicate with a range of people.
Become a Content Developer
The following are 3 steps to becoming a professional content developer
Earn a high school certificate
Individuals with high school graduation may be able to obtain work with this level of education, but only if they have years of experience to establish their ability. Depending on the role and firm, different levels of education may be required.
Complete postsecondary education
Associate’s and bachelor’s degree programs in computer science, information technology, or a related profession are available to high school graduates, as well as certificate programs. Web design and content management are covered in certificate programs that may be completed in a year.
An associate’s degree can be completed in two years. Basic and intermediate courses in web development, graphic design, and technical writing are available through these programs. Students in design programs generally learn to use Adobe Dreamweaver, Illustrator, and InDesign, among other tools.
Obtain voluntary certifications
Many postsecondary IT, web design and development programs educate students to take certification examinations, which can help new grads find work. A non-profit trade association called the Computing Technology Industry Association provides many certificates in computer and Internet networking, security, and troubleshooting. Every three years, certification must be renewed.
Tips to pursue this career
A portfolio is a significant marketing tool that companies utilize to assist them to make employment decisions. Some web design programs provide development classes that might assist with portfolio creation and presentation. Even if a portfolio is not required for a degree program, it is a good idea to put one together.
Internships are a good way to gain experience and pursue a web content developer career. An internship in web design or development will give experience while also assisting in the construction of a portfolio.
If you’re a content creator who works for yourself, you’ll need to build and maintain a solid customer base to be successful. The possibility of this type of job being outsourced to foreign organizations or people might have an impact on career advancement.